How To Build and Promote Your Roller Derby Event Registration

Roller derby events are thrilling and action-packed, attracting a wide range of enthusiasts. As a roller derby team or event organizer, creating an effective registration system is crucial for selling tickets and attracting a diverse audience to your events.

In this blog post, we will explore valuable strategies to build an efficient roller derby event registration process. From leveraging online platforms to tailoring ticket options, promoting inclusivity, and implementing marketing techniques, we will guide you through the steps to ensure a successful registration process that drives ticket sales and attracts a diverse crowd.roller-derby-race

Tip #1: Select the Right Registration Platform

Choose a reliable online ticketing platform that suits your needs. Features to look for when building your registration might include: 

  • Mobile responsiveness 
  • Reporting and sales alerts
  • Ability to accept payments online
  • Customizable ticket types
  • Seating maps if applicable
  • Ability to highlight sponsors on tickets
  • Rental equipment for event admissions
  • Support for merchandise sales
  • Integrate with your website, social media channels, and email marketing tools

Start by creating a list of all the features your event and registration will need in order to properly sell tickets online and create a streamlined experience.


Tip #2: Build custom ticketing options

Create different ticket tiers to accommodate various budgets and preferences. Offer options such as general admission, VIP experiences, group discounts, and early bird pricing. This allows attendees to choose the ticket type that suits their needs.

Consider offering single-day passes, weekend passes, and even season passes for roller derby enthusiasts. By providing flexible ticket options, you can attract attendees who have varying levels of interest or availability.

Enhance the registration experience by offering add-ons like merchandise bundles, access to exclusive events, or meet-and-greet opportunities with the athletes. These additional options can entice attendees and increase revenue.


Tip #3: Outreach to diverse communities

Actively reach out to diverse communities to promote your roller derby events. Collaborate with local organizations, community groups, and other sports teams to expand your reach and attract a broader audience.

  • Identify the specific diverse communities you want to engage with and understand their unique characteristics, interests, and needs.

  • Conduct thorough research to gain a deeper understanding of the cultures, traditions, and sensitivities of the communities you are targeting. 

  • Develop culturally sensitive and inclusive messaging that resonates with the diverse communities you are targeting. Avoid using stereotypes, offensive language, or assumptions. 

  • Identify the most effective communication channels to reach your target audience. These may include community centers, places of worship, cultural events, online platforms, social media groups, local newspapers, radio stations, or ethnic television channels.

  • Translate key event information, promotional materials, and registration forms into relevant languages spoken by diverse communities. This ensures accessibility and demonstrates your commitment to inclusivity.

Tip #4: Accessibility and Inclusion

Ensure that your event and registration process are accessible to individuals with disabilities. Provide information about accessible seating, parking, and accommodations on your registration platform and website.

Create marketing materials, including imagery and language, that reflect diversity and inclusivity. Embrace representation and showcase the welcoming environment of your roller derby events to attract attendees from different backgrounds.


Tip #5: Social media promotion

Leverage popular social media platforms to promote your roller derby events. Share engaging content, behind-the-scenes footage, athlete spotlights, and event updates to generate buzz and attract potential attendees.


Tip #6: Influencer partnerships

Collaborate with influential individuals in the roller derby community, sports industry, or local scene to amplify your event's reach. Engage with influencers who have a strong following and resonate with your target audience.

Establish partnerships with local community leaders, organizations, or influencers who have connections and influence within the diverse communities you want to engage. Seek their guidance and support in reaching out effectively.


Tip #7: Email marketing campaigns

Develop an email marketing strategy to nurture your subscriber list and keep them informed about upcoming events. Use targeted campaigns to highlight ticket sales, limited-time offers, and exclusive updates.

Tip #8: Partnerships and sponsorships

Forge partnerships with local businesses, roller derby leagues, or sports organizations to cross-promote each other's events. Seek sponsorships to enhance your marketing efforts and offer value-added benefits to attendees.

  • Look for businesses that share similar target audiences, values, or complementary products or services. Finding alignment between your businesses will make it more likely for the partnership to be mutually beneficial.

  • Before reaching out, gather information about the potential partner business. Familiarize yourself with their offerings, mission, values, and any recent news or initiatives. 

  • Craft a well-thought-out and personalized pitch that highlights the specific ways the partnership can be advantageous for both parties. 

  • If you have any existing connections or mutual acquaintances with the target business, consider leveraging those relationships to facilitate an introduction or vouch for your credibility. 

  • Establish and maintain clear lines of communication with the partner business. Regularly update them on any relevant developments, share marketing materials, coordinate joint activities, and promptly address any concerns or issues that may arise.


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Building an effective registration process for roller derby events is crucial for selling tickets and attracting a diverse audience. By selecting the right registration platform, tailoring ticket options, promoting inclusivity and diversity, and implementing effective marketing strategies, you can create a seamless registration experience that drives ticket sales and appeals to roller derby enthusiasts from various backgrounds.

Embrace these strategies to maximize attendance, foster a vibrant roller derby community, and ensure the success of your future events.

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