18 Effective Email Subject Lines for Event Invitations

The success of every event, whether a tech festival, workshop, seminar, sports event, music event or any other occasion of a similar kind, is determined by the number of attendees present.

Which starts with your event invites and campaign work. 

At this very point, many sales and marketing professionals freeze. Because you’ve got to have email subject lines for events that your recipients wouldn’t just glance over, but click upon encountering it. So the question is, what is the best way to attract people to open your event marketing emails? Continue reading to find the answers.


Why are subject lines for event emails so important?

Your subject line and CTA are the two most critical parts of your email content.

People open your email because of the subject line, and they join your event because of the CTA. Every subject line should attract the recipient to open the email and read your compelling content and CTA.   

Event invitation email subject lines can persuade recipients to open your email invitation and become enthused about an upcoming event you’re organizing. Because these are the first lines of text that recipients view, it’s critical to use strong phrases and to be clear about the message’s goal. 


Recipe for the perfect email subject line for events

Keep the following 6 aspects in mind before crafting the perfect subject line:

1. Solemn subject line without beautification

The subject line is a no-nonsense entity.

So you must keep it concise with no unnecessary decorations. It has become a trend nowadays to put a smiley on the subject line. For demographics below 18 years, it might work; for professionals, it doesn’t and is a sacrilege for B2B audiences.

Know your audience!


2. Precise and to-the-point

Because the length of subject lines varies depending on the email client, a simple solution is to keep them as short as workable.

This will account for people reading emails on their phones, which accounts for more than half of all emails sent. Use the space (and negative space) strategically because you may only have about 40 characters to entice people to open your emails.


Example of an event invitation email: Source 


3. Create a sense of urgency (only when required)

Email subject lines with a sense of urgency to get opened, which is great for motivating action at the end of the wire.

Consider providing early bird tickets to your event, along with an email subject line that begins with “Act fast.” You can also use phrases like “early access” or “limited-time access” to draw attention to your work.

If you employ a sense of urgency in your email subject lines too often, consumers will stop responding to them. To get the most out of them, use them sparingly.


4. Subject lines must be informative

If you’re holding an event with a lineup, an email highlighting your headliners or expert speakers might be the best way to proceed. A subject line that delivers information crucial to your customer’s decision-making process is known as an informational subject line.

Prior to your tickets being on sale, you may also send event emails with informative subject lines. It’s a fantastic way to pique your subscribers’ curiosity in your upcoming event.


5. Offer promotions, but sparingly

Promoting your event with discounts and promotional codes is a terrific method to attract people to open your emails. Email subject lines for events like “Save $xx today!” may work well.

Use promotional offers carefully as part of the feeling of urgency emails.

After you’ve outlined the reasons someone would want to attend your event, you can use these as a hook. Use these seldom in your email campaign, aside from early access offers, to make clients feel like they’re receiving a good deal.


6. Stir the emotions with your Subject Lines

Are you organizing a charitable event to generate funds for a good cause? This is the ideal time to experiment with an emotional appeal subject line.

For folks who suffer from FOMO (the fear of missing out), you can also use an emotional appeal. “Don’t be the last to get tickets,” for example, is a good subject line. Short and to the point.

Although emotional appeal isn’t appropriate for every brand, it can be useful in a few specific situations. To test what kind of response you receive, combine an emotional appeal with a sense of urgency or a promotional offer. Look at the following email with a subject line that would surely stir emotions.


Email example with a subject line that strikes the emotional chords: Source 


18 Best email subject lines for event invitations

The following 3 subject lines are examples of solemn email subject lines for event invitations. All of them carry the information with no hula boo!

  1.   Tune In: Speaker {Influencer Name} at The Wing!

  2.   Reminder: Live Q&A starts soon

  3.   Reminder: {Event Name} starts next month


The following 3 email subject lines are short, sweet, and to-the-point without useless verbiage.

  1.   Mark your calendar

  2.   See you in {Event Name} next month?

  3.   See you in {Location} this summer?

The following subject lines create what is called a sense of urgency that usually inspires recipients to take quick action. You must, however, apply this strategy with caution. Creating urgency when it isn’t required will render it useless when actually required.

  1.   Don’t miss out: {Event Name}

  2.   Countdown to {Event Name}: last week to save on tickets

  3.   VIP tickets for {Event Name} are going fast!

The following 3 are informative subject lines. Simple information propagated in simple words, with no ambiguity in understanding that you’ve been cordially invited.

  1. {Recipient Name}, you’ve been invited

  2. {Event Name} tickets on sale next week!

  3. Hi {Recipient Name}, free on {Date}? Come join us at {Event Name}!

The following 3 are the examples of attracting prospects with discounts and offers mentioned subtly in the subject line.

  1. Discount early bird tickets for our loyal patrons!

  2. Free workshop for master {Technology Name}

  3. Free drinks? Join us at {Event Name} weekend

The following 3 subject lines are emotionally appealing and can be quite effective in certain cases, like charitable events or fundraising for noble causes.

  1. Invest on Yourself this Summer

  2. Be Quick: Get the best seats

  3. Unleash your inner Artist in {Event Name}

A Few Words More:

Sending event emails isn’t as tough as it appears. Spend the most time on your subject line, because it is the most significant part of your email. Shorter is better: the longer your subject line is, the fewer people will read it on a mobile device.

Employ urgency, promotions, and emotional stirring in favorable cases. Always strive to make the subject line simple and informative. Other aspects can then be added depending on the situation.


Author: Rochelle Williams

Rochelle Williams is a Senior Marketing Manager at Span Global Services. She has a strong marketing and advertising industry background and a deep understanding of SEO, SEM, SMO, branding, and allied marketing strategies.


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