How to Create Custom Checkout Questionnaires

Use custom checkout questions to create questionnaires for surveying guests during the checkout process. Questionnaires are a great way to gather more information, such as:

  • Demographics
  • Target market
  • Marketing insights
  • Experiences and complaints
  • Direct feedback 


How did they hear about us?

Is this the first time attending one of our events?

These are common questions used to learn more about your guests and their experience with your event(s).


Create checkout questions with ease in your Purplepass account.

  • Ask a question per order, per ticket type, or per quantity of items. For example, if the customer purchased 5 tickets, you can ask 5 questions in your checkout questionnaire. 

  • Make questions optional or required

  • Ask questions “Online sales only” or “Mobile Box Office only”

  • Create single, multiple answers or type in answers, paragraphs, date selector and dropdown questions.


Sub or conditional questions are based on the response of the question; you can trigger a new question to appear.

For example, if you asked how they heard about your event and the guest chose “Other”, you can show a new question asking how. 


A customizable registration experience

Every event is different? That's why
we offer a variety of options for 
customizing your registration.


Adding custom checkout questions

  1. Log in to your Purplepass promoter dashboard

  2. Go to “My Events” in the top navigation bar

  3. Create a new event or edit an existing one

  4. Scroll down to “Additional Options”
  5. Located close to the bottom, check “Add questions to ask during checkout”

an option for adding questions

6.  Click “Add checkout question”

an option to create a custom question

From here, you can start creating your questions.

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