Google Algorithm Changes in 2021 and Top Digital Marketing Trends

Digital marketing practices require brand promotion through SEO with the help of blogs and articles around the internet, but yet, it might not be enough. Marketing trends are consistently evolving with the marketplace along with Google's site ranking algorithm.

Mindless and vague content can cause you to miss out of millions of views thanks to SEO impacts. Link build and keyword insertion are essential parts of digital marketing strategies, but they are being reinvented and innovated following Google’s ever-changing algorithm. 

You can not deny that Google handles most of the parts of the internet that we access these days. Google’s list of services to help promote our brand is huge, but the only variable factor is the algorithm that keeps changing; forced to keep up with the evolving marketplace. 

The objective is to stay updated with the latest trends online as Google is likely to follow those.



Understanding Google's Algorithm in 2021

To make this easy we've broken down everything you need to know about navigating Google's algorithm when it comes to site discovery and earning a high ranking. 

If you're confused why there is always a new algorithm every year, maybe even every month, it's because trends change and Google changes with them. Google generally makes small adjustments on how they rank pages and SEO throughout the months. 

So here's what you can focus on this year to increases your rankings: 

  • Provide an easy user experience with mobile friendly support and digestible content 

  • Solve a problem. Offer a solution. 

  • Part of the user-friendly experience comes with a site that is easy to navigate and find what you are looking for. Good navigation and an optimized website will help improve overall rankings. 

  • Site speed! Make sure it's fast (load time less than 4 seconds).

  • Put out high quality content so users come back for more. This will show Google your site is valuable. 

  • Focus on getting backlinks organically by providing quality work that people want to reference. Google can recognize if you are part of a link scheme or just linking to build up your portfolio. 

  • Don't overdo the keywords. Use them where they organically fit in with the content. Remember, you can't manipulate the system, you have to do it organically. 

  • Guest post for other blogs within your niche to generate quality backlinks. 




The less talked-about digital marketing trends


Content is the king

Content is the most crucial factor in the latest marketing trend, and everyone knows about it. Most business owners do not realize and have to resort to a digital marketing agency to understand how to use the content. 

A few pointers on how to use content effectively is given below:

  • Create content according to the target audience. The trend is consuming audio-visual more than written content because audio-visual contents are more engaging and stimulating.

  • Be direct, get to the point and provide content in efficient forms (checklists, step-by-step guides, tutorials, etc.). The current trend is fast learning because our society is always on-the-go.

  • One way to form a natural bond with the users is by creating an excellent first impression. If the customer has a good first impression of your brand, chances are they will keep coming back for more. To put an excellent first impression, you need to have a creative and eye-catching landing page for attracting leads.

  • Once you have captured the customer’s attention, now you need to keep them engaged. To keep them engaged, you will have to continually re-evaluate and update your content according to the latest market trends. 


Especially in today’s times, it's tough to grab hold of the audience’s attention. To do it effectively and keep the audience engaged, you need to research what's working and what isn't and go from there.


Showcase your awards and achievements

Don't be afraid to spread the news about your business's achievements or awards. Why? Because, just like reviews, people trust certifications and awards stating a certain status. Learning about your accomplishments will make the internal staff trust the company and themselves. The audience will trust you more after knowing about your recognition and awards. 

Promote through influencers

Now here comes the part where you will need to promote yourself through SEO blogs and articles. Sponsored content by influencers is a great way to promote your brand as well. As the name says, influencers have the power to influence people into believing or buying a particular product. 

If done right, influencers and brand partnerships can be highly effective. If you're interested in working with influencers this year, this article will walk you through everything you need to know about forming the right partnership. 


Engaging on social media platforms

Engagement is one of the most impactful steps in digital marketing if you are a business that is just getting started. Many new companies that are cropping up are using social media platforms to promote their product extensively. 

Regardless of whether you are a new or old business owner, interacting with customers is necessary to build a healthy relationship with them. People are on social media all the time, so it is equally important to post on such platforms regularly.

For more tips on using social media to boost your online traffic, click here


Bottom line

Digital marketing was already a rapidly growing phenomenon. However, the pandemic further fastened the process and businesses started focusing more on their online presence and social media reputation. After the lockdown stage, more companies began adopting digital marketing strategies to promote their business.

Now is your time to grab this beneficial opportunity and get an assurance from all the latest digital marketing trends for business growth and better performance. 




Author: Harikrishna Kundariya

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of
eSparkBiz  Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.


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