Steps for creating a tracking link for Purplepass events

To generate a tracking link that provides information regarding the source of sale and/or monitors referral traffic:

1. Log in to your Purplepass promoter dashboard
2. Select the “Tools” tab at the top of the navigation bar

3. Select “Tracking Links” in the left navigation bar or in the box on the main page
4. In the box labeled “Tracking ID” enter the name of the event
5. In the drop-down menu beneath your tracking ID, select the event you want to link

6. Click “Generate Link”

7. A window will pop up and ask if you want to use a shortcut URL. Note: if you’ve already created the shortcut URL, use that existing information and click “no”. If you want to create one for convenience, you can enter the shortcut name into the field and click “yes”.

Another option for creating shortcut URL

You can also create a shortcut URL when you’re creating the event by going to the “My Events” tab at the top of the navigation menu, and clicking the “edit” tab to the right of the event you're working on. 

Under the section titled “The Basics” there is a box labeled “www.Purplepass.com/“.

1. Enter whatever you want the shortcut URL to be. Examples of what can be done are abbreviations of your event title with year, the full event title, or a main performer’s name.
2. Click the purple “Update Event” button at the top of the screen to save your changes