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AtWork Cannabis Industry Symposium Luncheon and Expo | Plus CVCAN Mixer! SOLD OUT
Friday, February 4th at 11:00am PST
Online sale ends: 02/03/22 at 10:45am PST
45-400 Larkspur Lane
Palm Desert, CA 92260
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Join AtWork & CVCAN for an entertaining and informative luncheon , expo and CVCAN Mixer  featuring two of the world’s most successful Cannabis entrepreneurs and activists as they discuss the release of a new and updated Cannabis Grower’s Handbook, and delve into Industry trends, including why cannabis cultivation is important in the Coachella Valley, how we are close to big population centers and why Ag Gas is so important in the desert.

Network with peers and visit with leading Cannabis Industry suppliers at Hotel Paseo in Sunny Palm Desert. A limited number of sponsorships are available for direct or ancillary Industry suppliers. Excellent opportunity to gain exposure and make valuable business contacts. CVCAN Mixer follows luncheon. AtWork and CVCAN are proud to offer quality Cannabis programming in support of Industry goals. See you there!

Guest Speaker: Ed Rosenthal | The Guru of Ganja 


“The Guru Of Ganja”
Ed Rosenthal is a leading cannabis horticulture authority, author, educator, social activist and legalization pioneer. As one of the co-founders of High Times Magazine, Ed writes the much loved and long-running cannabis column, “Ask Ed.” The column continues to be published internationally. 

Educator And Author
“Ed Rosenthal’s Marijuana Grower’s Handbook”, has become the definitive marijuana cultivation resource, inspiring millions to learn the best marijuana cultivation techniques. His book is the official course book of Oaksterdam University.

Marijuana Innovator
Ed is the founder of many successful socially responsible cannabis organizations, including; Quick Trading Publishing, focused on continuously researching and publishing the most accurate, up to date cannabis education,  Quantum 9, a marijuana consulting and technology company, Green Aid: The Medical Marijuana Legal Defense and Education Fund, a 501(c)(3), the International Cannabis Business Conference, and The Hash Marihuana & Hemp Museum in Amsterdam.

Cannabis Activist And Advocate
As an internationally known cannabis activist and advocate, Ed views marijuana law as a crucial social issue: one that hit him personally.  In 1999, Ed was appointed, “Officer of the City of Oakland”, directed to cultivate cannabis for patients. Three years later, the federal government shut down his city supported facility. Ed was arrested, and put on trial twice for marijuana cultivation in federal court. Ed’s highly publicized trials shifted public opinion in favor of state medical marijuana laws, highlighting for many the fact that marijuana laws have become more harmful to society than the behavior they were intended to regulate.

Guest Speaker: Dr. Robert Flannery PhD  |  Dr. Robb Farms


“Necessity Is The Mother Of Invention”
Dr. Robert Flannery is the first PhD in the United States with certified technical expertise in growing commercial Cannabis.

While going through cancer treatment, Dr. Flannery’s mom sought recommendations for safely medicating with Cannabis. Dr. Flannery’s unmatched expertise in the field and his absolute vigilance for his mom’s health created the most stringent standards – no applied chemicals, no pesticides, and no additional risks of being harmful to his mother. 

No products matched his high standards for his mom, so Dr. Flannery decided to make his own clean product. And in doing so, Dr. Robb Farms was born. Dr. Robb Farms products are made with care, for the people we care about.

What’s Your PhD In?
When Dr. Robby Flannery was working on his PhD research, he was regularly asked by friends and colleagues, “Hey, what’s your PhD in?” Naturally, Robby would reply, “My PhD work is in Plant Biology with an emphasis in Environmental Horticulture with a specific expertise in hydroponic crop optimization for cut-flower production.” To this long-winded response, he often heard, “So, growing weed then?”

Although he didn’t know at the time, Dr. Flannery would end up “growing weed”. Come to find out, he’s really good at it, too. When he first entered the Cannabis industry, he came to understand that he was the first PhD in the United States with specific expertise and technical training in commercial Cannabis production. He applied his training to his first grow cycle which resulted in an increase in yield by 33%. Over the first year, he saw an average increase in overall cannabinoid content by 37%. 

This was all through implementing typical practices that he has learned since he started working in the horticultural world in 1999. And don’t even get him started on the advanced light pigment manipulation research he’s currently conducting on Cannabis with his friends at UC Davis, Cornell University, and an industry leading lighting group.

Informing The Industry
So, he’s pretty good at growing Cannabis, but something irked him when he first started working in the industry. Other than the antiquated methods and technology that he regularly came across while consulting with other growers, he noticed the overabundance of pesticides and plant growth regulators they used on their plants. 

Dr. Flannery informed them that using a chemical that is a suspected mutagen, a known carcinogen, or that simply turns into cyanide when applied with heat is in fact turning this medicine into poison. The resounding responses to these warnings were “Don’t care.” Well, Dr. Flannery does care.

About your Host - AtWork Cannabis
AtWork is Southern California's leading provider of contingent labor services to the State's Cannabis Industry. AtWork is proud to be the first major national employment agency to serve the industry's specialized labor needs. 

For years AtWork has been actively involved with CVCAN and other Cannabis associations and local municipalities in the quest to normalize and standardize Industry labor practices, promote shared interests, and provide opportunties to see old friends / make new connections.

Schedule - Attendees
Doors Open 11 AM 
11:00 AM – 12:00 PM........Check-in and Expo time
12:00 PM – 1:30 PM..........Guest Speakers & Luncheon
1:30 PM – 3:00 PM............CVCAN Mixer / Expo times.

8:00 AM – 10:30 AM......... Exhibitor Booth Setup 
3:00 PM .......................... Teardown Booths

Enjoy lunch at the first-class HOTEL PASEO resort in Palm Desert. Menu TBA.

Network with Industry Peers - Mixer and Expo
Hosted by CVCAN, the mixer / expo will follow immediately after speaker presentations. Excellent opportunity to network, visit with industry peers and meet cannabis industry suppliers.

Complimentary Valet Parking. Special Hotel Paseo room rates. Lunch Menu TBA.

SPONSORSHIP OPPORTUNITIES/EXHIBIT SPACE - E-mail cannabis@atwork.com or choey@atwork.com to request sponsorship / exhibitor information. 



Additional Information
COVID-19 Protocols: - It is recommended to avoid large events in general if you have not been innoculated. - Exhibits are outdoors for maximum safety. - Please maintain distance as much as possible. - If you recently tested positive, feel ill or have a temperature please stay home. - Bring your face covering. We are not the mask police, but we are subject to venue and state of California policies. TAKING REAL PRECAUTIONS: The air in the exhibit hall will be scrubbed using specialized equipment from Extreme Microbial Technologies, which uses Active Hydrogen Peroxide Plasma to reduce a wide range of pathogens, including Covid. EMT has worked in food production and other Ag businesses to remediate and mitigate pathogens since 2016. 3rd party validated, Active Hydrogen Peroxide Plasma that EMT creates is the only air and surface purification technology with confirmation from the Department of Defense; 259 companies responded to a RFP by the Navy at the onset of Covid to protect it’s Sailors and Marines on ships. After thorough testing, EMT was awarded a contract with the Navy. EMT is proud to support the efforts of CVCAN and offers protection from viruses and bacteria at all CVCAN events. Active Hydrogen Peroxide Plasma is a gaseous treatment that is safe for people, plants and animals and is undetectable by humans. This 24/7 treatment is the gold standard for pathogen mitigation, creating the safest indoor spaces possible. Information: www.extrememicrobial.com.

Presented By

11:00am to 3:00pm
Doors open at 11:00am

General Admission: $75.00


HOTEL PASEO<br> 45-400 Larkspur Lane<br> Palm Desert, 92260





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