
OVERVIEW
As the COVID-19 crisis rapidly intensified, some organizations
were able to turn on a dime and respond with astonishing speed to the
extraordinary demands for very highly specialized supplies and services, such
as respirators, testing kits, and the like. At the same time, others stood on
the sidelines, helplessly watching as their employees were furloughed en masse.
What was the difference? The organizations which were able to rise to the
occasion tended to exhibit high levels of employee engagement. On the other end
of the spectrum was organizations with employees that were so disengaged they
actually relished the idea of getting paid to stay at home and do nothing.
In this webinar, you’ll learn how to improve employee engagement
and keep your employees fully engaged during good times and bad. Looking at how
organizations responded during the recent COVID-19 pandemic and similar events
in the past, certain qualities stand out. Organizations with the highest
engagement levels are able to more effectively: 1) anticipate and plan for
problems long before they actually occur; 2) create and maintain a more agile
work environment through close, open communication and knowledge-sharing; 3)
become more resilient and able to rebound more quickly and emerge from a crisis
even stronger than before.
The good news is that there are simple, proven steps you can
take to permanently incorporate these traits into your organization’s DNA.
WHY SHOULD YOU ATTEND
Resistance to increased employee engagement occurs on both
sides. Employees remain disengaged because they fear reprisals if they speak
their mind openly and honestly, or they see others getting credit for their
ideas and suggestions. Employers, on the other hand, often see highly engaged
employees as a threat to their position.
Both barriers put your organization at risk in a variety of
ways. One is through sub-par performance when things are going well, and in
which valuable resources become underutilized and even wasted. Another is a
high likelihood of accruing serious losses or even having to completely shut
down during a crisis.
The upside potential of an engaged workforce is equally
significant. Feeling that their needs and concerns are being met, they feel
energized, and are ready to contribute, going the extra mile. The
result is an organization that is willing to meet even the greatest challenges
and opportunities head-on, in good times and bad. Long-term benefits
include: increased employee attraction, engagement, satisfaction, and
retention; increased innovation through the generation of new ideas, especially
at the working level; a highly favorable reputation in the eyes of the general
public, and the increased revenues, profits, customer satisfaction, and market
share it brings.
The employee engagement strategies and other insights you’ll
receive in this webinar are based on decades of university-level research,
including the results of several regional resilience initiatives.
AREAS COVERED
You will learn a variety of techniques and approaches for
getting and keeping your employees fully engaged before, during, and after a
crisis:
Before the crisis (foresight):
• It isn’t just plagues and pestilence – disruption comes in many different
ways for which you always need to be on the alert
• Understanding the dangers of trying to predict future events, and the power
of foresight
• Tapping the brainpower of your workforce to plan for the many exciting
challenges and opportunities that might lie ahead
During the crisis (agility):
• How agile methods can lead to a fully engaged workforce able to sense,
respond, and rapidly adapt to changes on-the-fly
• Transforming how your workforce communicates by introducing a radically new
approach in which full transparency replaces reporting, and the free flow of
data reduces the need for narrative
• How to overcome the fear of, and even embrace, failure
• The hardest part: stepping back and letting your workforce take the lead
After the crisis (resilience):
• The importance of building planned resilience into your organization,
including your customers and supply chain
• The role of the “post-mortem,” how to do it correctly, and pitfalls to avoid
• Identifying and closing gaps in your supply chain and other processes that
came to light as the COVID-19 crisis began to unfold
Keeping everyone in your workforce fully engaged:
• Understanding Basic Human Needs, and how these needs dramatically change
during times of crisis
• How to improve employee engagement, during good times and bad, by focusing on
these basic human needs
• Key de-motivators that can make your employee engagement levels plummet
• How to use technology to detect and respond to “weak signals”
• Understanding the shortfalls of being solely data-driven, and how those
shortfalls create opportunities for increased engagement
• Using the power of human intuition and judgment to make sense out of high
volumes of complex and conflicting data
• A radically different view of trust: why “less is more”
LEARNING OBJECTIVES
As with previous crises, the COVID-19 pandemic has resulted in
sudden and dramatic increases in employee angst, even despair. However
some organizations have experienced equally dramatic increases in engagement
levels, as their employees and stakeholders rise to the occasion.
Organizations in the latter category will emerge from the crisis stronger,
while those in the former category might not survive. Those organizations that
have stepped up and responded by doing the seemingly impossible have done so by
showing genuine concern for the needs of their employees, customers, and
suppliers, while at the same time letting them take an active role not only in
getting through the crisis, but emerging stronger than ever. This is the
essence of engagement. By adopting a proven set of practices, you will not only
improve your employees’ performance, engagement and retention in the long run,
but you will be able to respond more quickly and effectively to any crises or
opportunities that might occur in the future.
WHO WILL BENEFIT
• CXOs, especially CEOs and Chief Learning Officers
• HR and Employee Development Program Directors and Managers
• Strategic Planning Directors
• Program and Project Managers
• Team Leaders and Supervisors
SPEAKER
Years of Experience: 25+ years
Areas of Expertise: Transforming traditional
organizations into knowledge-sharing enterprises
For over thirty years, Art Murray and his teams
have helped organizations around the worldtransform intoknowledge
enterprises. A knowledge engineer by trade, he has the unique ability to
capture and grow deeply embedded personal and institutional knowledge.
His many clients include government agencies, non-profit organizations, and
companies of all sizes in the Americas, Europe, Asia, and the Middle
East. He has advised government leaders in ministries of defense, law
enforcement, higher education, public health, and whole-of-government in making
the transition to a knowledge-based economy. One of the many projects he
has led is the transformation of the Pan American Region of the World Health
Organization into a knowledge-sharing enterprise, improving their ability to
respond to health threats such as pandemic influenza, HIV/AIDS, and
malaria. The project was documented as a chapter in the book, “Knowledge
Management in Public Health Organizations,” by J. Liebowitz, et al, eds.,
2010.
More recently, he led a strategic knowledge capture and transfer
initiative for the U.S. energy sector, and is currently technical director of a
project to promote knowledge-sharing among world trade centers and science
parks across the globe.He is also technical director on several projects to
design and develop knowledge discovery and sharing platforms for integrative
medicine,food and agriculture futures, and mathematics education.His
decades-long research in this area has been published inthe book: Deep Learning
Manual: the knowledge explorer's guide to self-discovery in education, work,
and life(2016).
As the first Fellow at the International Institute for Knowledge
and Innovation, he is Director of the Enterprise of the Future program and
author of the book: Building the Enterprise of the Future: Co-creating and
delivering extraordinary value in an eight-billion-mind world(2018).
He is a keynote speaker, a member of the National Speakers
Association and the Global Speakers Federation, an editorial board member and
reviewer for scientific journals and trade publications, and has been featured
in various publications and radio programs. He writes the widely-read
column “The Future of the Future” which appears in KMWorld Magazine.
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