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Live Webinar on Simple Tools & Techniques for Understanding & Analyzing Financial Statements
Presented By Training Doyens
Wednesday, March 13th at 1:00pm EST
Online sale ends: 03/13/19 at 1:00pm EST
Training Doyens 26468 E Walker Dr, Aurora, Colorado 80016
Training Doyens 26468 E Walker Dr, Aurora, Colorado 80016
Aurora, CO 80016
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Non-financial professionals are challenged in today’s business environment to manage and ensure full and efficient utilization of limited resources to improve profits and productivity and achieve overall business success. This requires, as a foundation, the understanding & analyzing of financial statements.

Financial transactions of a business are transformed through an accounting process to three key and required financial statements, which are:

  • Balance Sheet which shows what the company owns minus what it owes and the resulting financial strength of the company

  • Income Statement which indicates the comparison of revenue earned from providing goods and services less the costs or expenses used to provide the goods and services. This resulting comparison is called profit or surplus

  • Cash Flow Statement which indicates the company’s sources and uses of funds

Financial statement analysis is the key and relevant to making sound business decisions. One essential key is the understanding of the different terms, tools and techniques of financial statement analysis. Non-financial professionals find this a conflicting challenge and need a simple framework for effective financial statement analysis.

This webinar provides this simple platform and moves the many myths about accounting and financial statements to simple to understand and apply tools and techniques. Special emphasis is placed on understanding of the various terms used. These financial statements are considered the language of business and the means and methods by which the financial health of the company is conveyed to the owners, managers, and stakeholders.

This webinar will provide you a good sound working knowledge of how to analyze financial statements and substantially enhance your ability to use them in the management of resources, improving the profits and productivity of your company. This webinar has been specifically prepared for the non-financial professional.


To obtain the following:

  • The basic framework used in the preparation of financial statements

  • The basic components of each statement and their use in business decisions and resource management

  • Simple understanding of finance & accounting

  • Simple understanding of:

    • Cash vs. accrual basis accounting

    • Accounting concepts and building blocks

    • Core components of financial statements

    • Financial statement analysis as the language of business

  • Simple financial statement terminology

  • Simple signs of business financial health

  • Financial statement red flags, cautions, and concerns

  • Relevant ratios to improve profits and productivity with attendee exercises and engagement

  • Essence of ratios, trends, comparisons, and cash in all business analysis and decisions

  • Review of five essential categories of ratios to measure impact of:

    • Profitability

    • Efficiency

    • Liquidity

    • Solvency

    • Cash

  • Essential essence and utilization of:

    • Working Capital

    • Cash Management

    • Free Cash Flow

  • Overall you will learn simple tools & techniques for understanding and analyzing financial statements. 


  • How financial transactions are transformed into statements

  • Overview of statements using real samples

  • Key accounting concepts & principles

  • Financial statement terminology

  • Positive signs of financial health

  • Red flags that provide caution

  • Determining liquidity & cash management

  • Reading & understanding annual reports


  • Comprehensive understanding of financial statements and how they are the language of business

  • How financial transactions are transformed into financial statements

  • Basic accounting concepts & principles 

  • Signs of financial health to aid in decisions making

  • Financial Red Flags as caution in decisions making

  • Understanding liquidity & cash-management

  • How to read & understand Annual Reports


  • All professional & non-professional financial personnel

  • Business Managers

  • Stakeholders, Analyst

  • Entrepreneurs

  • Investors etc interested in learning how to understand & analyze financial statements



Use Promo Code MKT10N and get flat 10% discount on all purchases

For more detail please click on this below link:



Email: support@trainingdoyens.com

Toll Free: +1-888-300-8494

Tel: +1-720-996-1616

Fax: +1-888-909-1882



Presented By

1:00pm to 2:30pm
Doors open at 1:00pm

Live Webinar: $199.00
Recorded Webinar: $219.00

Training Doyens 26468 E Walker Dr, Aurora, Colorado 80016<br> Training Doyens 26468 E Walker Dr, Aurora, Colorado 80016<br> Aurora, 80016



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